The 3 Elements of Crafting a Perfect Call-To-Action
In content everywhere, there’s a key bit of information that’s being left off the paper. It’s prevalent in white papers, in blogs, in web copy, and even on social media updates. It’s a tiny little...
View ArticleWhat is Content Marketing?
Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place....
View ArticleThe Copy You Need Isn’t Always The Copy You Want
Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty...
View ArticleWriting For Finance: Making Dry News Interesting
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and...
View Article6 Things You Shouldn’t Worry About In Your Writing
I can already tell there’s a lynch mob forming outside my apartment building, and all I’ve done is asked some people for opinions about whether they think this would make a good blog post or not....
View ArticleInfographics Suck! Moving Past the Cliches of Content Marketing
“Do you have an infographic? No??!! OMG!! How can you not have an infographic??!!!???!! You need one desperately if anyone is going to take your brand seriously as content marketers. “That’s not an...
View ArticleConverting the Masses: The 5 Step Website Conversion Checklist!
So you’re generating traffic to your site, right? You’ve got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there,...
View ArticleHow To Write Better: Tips for Being Less Awkward in Print
In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work. During...
View Article7 Ways to Find Content for your Company Blog
When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run...
View ArticleNeed Better Content for Lead Generation? Call Your Sales Team
I talk to about 5-6 business decision makers every week about their marketing efforts and how well they’re meeting their goals – be it lead creation, brand awareness, partnerships, or revenue earned....
View Article6 Tips from Successful Content Creators
Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on...
View Article4 B2B Companies Doing Content Marketing Right
Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for...
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