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The 3 Elements of Crafting a Perfect Call-To-Action

In content everywhere, there’s a key bit of information that’s being left off the paper. It’s prevalent in white papers, in blogs, in web copy, and even on social media updates. It’s a tiny little...

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What is Content Marketing?

Many prospective clients ask us to define content marketing, and they’re surprised to find out that content marketing almost always includes some marketing initiatives that they already have in place....

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The Copy You Need Isn’t Always The Copy You Want

Working with clients can be simultaneously the most fulfilling and the most frustrating experience of your life. Any freelancer or consultant can tell you that. What they usually have difficulty...

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Writing For Finance: Making Dry News Interesting

There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and...

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6 Things You Shouldn’t Worry About In Your Writing

I can already tell there’s a lynch mob forming outside my apartment building, and all I’ve done is asked some people for opinions about whether they think this would make a good blog post or not....

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Infographics Suck! Moving Past the Cliches of Content Marketing

“Do you have an infographic? No??!! OMG!! How can you not have an infographic??!!!???!! You need one desperately if anyone is going to take your brand seriously as content marketers. “That’s not an...

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Converting the Masses: The 5 Step Website Conversion Checklist!

So you’re generating traffic to your site, right? You’ve got your SEO SEOing, your email emailing, and your social media being as social as is humanly possible. Done, right? Well, not so fast there,...

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How To Write Better: Tips for Being Less Awkward in Print

In my college creative writing class, we used to get into small groups and read our essays aloud to classmates. We did this so we could listen to our writing in order to better edit our work.  During...

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7 Ways to Find Content for your Company Blog

When you start off a content strategy (or any kind of marketing strategy, really), it’s fun, it’s new, it’s exciting. And then suddenly, after a few months, it’s not anymore. With limited run...

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Need Better Content for Lead Generation? Call Your Sales Team

I talk to about 5-6 business decision makers every week about their marketing efforts and how well they’re meeting their goals – be it lead creation, brand awareness, partnerships, or revenue earned....

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6 Tips from Successful Content Creators

Like my favorite ketchup-salesman-turned-presidential nominee said when he quoted Pokemon: The Movie 2000, life can be a challenge. Life can seem impossible. It’s never easy when so much content is on...

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4 B2B Companies Doing Content Marketing Right

Content creation is a powerful marketing strategy to drive traffic and engagement for brands — regardless if they’re B2B or B2C. In fact, 92% of marketers describe content as a critical asset for...

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